Alex Avellanet is a trailblazing soccer business strategist and the first Uruguayan woman to earn a FIFA Soccer Agent License. As the founder of Upright City, a Miami-based agency focused on player representation, commercial strategy, sponsorship development and media rights, Avellanet is revolutionizing the way business is done in the sports industry. She is also the visionary behind Upright City FC, a nonprofit dedicated to using soccer as a tool for social impact, with a special focus on improving the quality of life for elderly populations.

Hosted by the First Coast Hispanic Chamber of Commerce (FCHCC), the Hola Emprende Duval conference will take place on April 29, 2025 from 8:00 AM – 5:00 PM at Deerwood Castle in Jacksonville, Florida. The event will feature a full day of expert panels, interactive workshops and networking opportunities designed to empower and equip Hispanic entrepreneurs at every stage of their journey.

“We are honored to welcome Alex Avellanet as our keynote speaker,” said Monica Hernandez, FCHCC President. “Her career is a powerful example of how innovation, passion and purpose can drive real change in business and in the community.”

To register and learn more, click here.

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The Mission of the First Coast Hispanic Chamber of Commerce (FCHCC): to positively impact the regional economy by creating value, promoting and facilitating the success of Hispanic-owned businesses and by engaging the community at large.

Media Contact: Maria Isabel Montoya, mimontoya@miaddvantage.com
FCHCC Director of Communications
Phone: (484) 868-4227

FCHCC Strategic and Large Corporate Partners are: Florida Blue, iHeart Media, CMG Cox Media Group, Norsan Media, Jacksonville Transportation Authority (JTA), CSX, MiAddvantage, Dominion Inc., Jacksonville Electric Authority (JEA), PNC Bank, UNF Coggin College of Business and Citi.

The First Coast Hispanic Chamber of Commerce (FCHCC) was created to encourage and promote sound, ethical and successful business practices in the Hispanic community and to further the recognition of Hispanic heritage and culture through educational endeavors. The First Coast Hispanic Chamber of Commerce (FCHCC) is committed to positively impact the regional economy by creating value, promoting and facilitating the success of Hispanic-owned businesses and by engaging the community at large. The First Coast Hispanic Chamber of Commerce (FCHCC) empowers and advocates for Hispanic professionals and business owners in Northeast Florida, fostering opportunities through education, leadership, and strategic partnerships. For more information about the First Coast Hispanic Chamber of Commerce, visit https://fchcc.com.

The post Hola Emprende Duval Welcomes Keynote Speaker Alex Avellanet to Inspire Local Entrepreneurs first appeared on FCHCC.

Speakers included:

• Monica Hernandez, FCHCC President & CEO
• Keynote speaker: Elaine King, Founder of Family and Money Matters
• Conchie Fernandez, Founder, CF Creative
• Christian Carabias, Presenter, Hola TV
• Jorge Lopez, iHeart Media
• Synthia Jaramillo, USHCC
• Coley Jones, Bank of America
• Emcee: Marithza Calderon Ross, Action News Jax
• Jonel Hein, Small Business Administration
• Juan Chaluja, Florida Blue
• Katia Medina, Prospera USA

This event was held at UNF’s Adam W. Herbert University Center from 8 AM – 5 PM which included breakfast and lunch. The workshop included two panel discussions and two breakout sessions. A total of four classes were conducted with two of them held in the morning and two more in the afternoon session. All the classes were in Spanish and the attendees could choose which classes they wanted to attend.

FCHCC is thankful to all who participated in this event and for everyone who worked behind the scenes to make this 1st of its kind workshop successful.

Panel Speakers l to r: Coley Jones – Bank of America, Jonel Hein – Small Business Administration, Juan Chaluja – Florida Blue, Monica Hernandez – FCHCC President & CEO and Katia Medina, Prospera USA

More photos on Flickr

About this Event

FCHCC was thrilled to announce the launch of this groundbreaking entrepreneurship event in Northeast Florida dedicated to empowering and supporting the Hispanic community. This event’s initiative was to help attendees discover a world of opportunities, network with like-minded entrepreneurs and learn from industry experts all while enjoying the invaluable partnership of a friendly bank that’s invested in their success.

For more information about this event and its speakers, click here.

The post FCHCC hosted “Hola Emprende” Business Workshop first appeared on FCHCC.