Calendar

In this workshop we discuss what a credit score is, what makes up a credit score, how to create credit, how to recover from bumps in the road with your credit and how to protect what you have worked so hard for. To register, follow this link >> https://score.zoom.us/webinar/register/WN_Ml7u8z_fRuiyVW0JGMtzYg#/registration

Discover how to effectively set and achieve your 2025 goals. Position yourself to achieve your goals like a top goal achiever. In this interactive webinar you will actual set your goals and learn:

• The Truth about Goal Setting and Achievement
• 3 Most Important Components of Goal Setting
• Setting Goals that Achieve Results
• How to Validate Your Goals (So you don't waste time).
• The key to moving beyond setting a SMART goal for achievement consistency
• Obstacles to Goal Achievement and How to Overcome Them.
• You will find these techniques helpful in your personal life and your business. Make this the year you grow with consistency and achieve your personal and business goals. 

To register, follow this link >> https://score.zoom.us/webinar/register/WN_y08jTDdeQ7Ozhi6WXOZLwA#/registration

Are you tired of chasing after leads that never convert? Do you wish you could attract clients who truly value what you offer and are eager to pay for your products or services? Look no further! In a world flooded with marketing noise, the key to standing out and achieving remarkable business success is understanding your ideal client inside out.

In this webinar, marketing expert Dr. Marcus Alexander will take you on a journey to unlock the power and potential of your ideal client (also known as an avatar, persona, and other names). In this fun, interactive, and engaging webinar, you’ll learn:

1. Why an ideal client necessary for rapid business growth
2. How to effectively craft your ideal client
3. How to leverage your ideal client to increase your revenue
4. Insider tips and industry best practices for the ultimate competitive edge. 

Join us for an exhilarating and insightful webinar that will revolutionize the way you do business, taking it to new heights. To register, follow this link >> https://score.zoom.us/webinar/register/WN_48UlzCQ_SxuPK1446GKcWA#/registration

In Part Two, we will review ways to increase revenue by covering the following topics:

Product Pricing - We will review different methods of product pricing and demonstrate how to determine the impact price changes will have on the number of units sold and gross profit.

Price Discounting Strategies - Entrepreneurs often resort to lowering prices when they can't figure out what else to do. We will review alternatives to price discounting first. We will then review nine price discounting strategies along with when to use them, if at all!

Product & Customer Profitability Analysis - The 80/20 rule states that 80% of your revenue and profit come from 20% of your customers. The same rule applies to products if you offer multiple products. This section will explain how to figure out which products and which customers are in the 20% and how to get more customers like them.

The Sales Funnel - The sales funnel tracks the various stages of a sale from identifying your target market through the closing of a sale. We will demonstrate all the stages, how to move prospects from one stage to the next and how to measure the number and value of prospects at each stage.

Tracking Metrics - This section will provide some Key Performance Indicators (or KPIs) you can use to track sales and profitability over time in order to make sure you are headed in the right direction. To register, follow this link >> https://score.zoom.us/webinar/register/WN_-raxbLJ4Rjyk-eBfsj8xnw#/registration

This basic QuickBooks Online class will show you why tracking your finances is important to being successful in your business. It will also teach you about the different types of QuickBooks subscriptions and help you determine the best one for you. Finally, we will review the set up options to help you get started right. To register, follow this link >> https://score.zoom.us/webinar/register/WN_vDNk8EMiTqmZrEd7IrGmZw

If “location! location!” is the key to retail success, “content! content!” is the key to email marketing.

Compelling subject lines open the door and the content – both visual and written – compels your audience to take action.

We’ll help you elevate your email marketing by creating subject lines that grab attention and eye-popping images and video with a clear call to action. We’ll show you time-saving tips for creating content that attracts, retains, and converts customers! To register, follow this link >> https://score.zoom.us/webinar/register/WN_JC4hKbVJTRaT2mbWua8MrA#/registration

It’s tough for small businesses to get funding. In fact, 80-85% of small business loan requests are denied by banks. So, what’s a small business owner to do when the bank says no? Find alternative funding sources! “When Banks Say No” provides an overview of alternative funding options for small business owners who need money to start, support or grow their businesses.

Takeaways from and Benefits of Attending “When Banks Say No”:

1. Hope! A “no” from the bank is not the end of the road. There are many options available for nearly any business situation.
2. Understanding! We’ll explain many funding options that banks just don’t offer. One might be just what you need!
3. Direction! When you identify one or two loan options that work for you, you can take the steps towards acquiring that money to start or support or grow your business.

To register, follow this link >> https://score.zoom.us/webinar/register/WN_3DZRytmRSfGeMtMS_NLxTQ#/registration

Join us for an engaging webinar, "Crafting Compelling Content in 2025," where we’ll explore innovative strategies to enhance your brand's presence and connect with your audience effectively. Learn about the latest trends in researching popular topics, content creation, and how to leverage emerging technologies to elevate your brand to new heights. 

If you're a busy entrepreneur, this session will equip you with the tools and insights necessary to stand out in the competitive landscape of 2025, without spending hours editing and posting your content. Don’t miss this opportunity to transform your content strategy and drive meaningful engagement! To register, follow this link >> https://score.zoom.us/webinar/register/WN_n0G-9lPNTTOxO1f__qxXVQ#/registration

Join us for an engaging workshop on the art of storytelling in business. In this 45-minute session, you'll discover how to craft compelling narratives that connect with your audience, build brand loyalty, and drive your business success. You will be guided through practical techniques and strategies to integrate storytelling into your marketing and customer interactions.

Learning Objectives:

• Understand the Core Elements of a Compelling Business Story:
• Learn the key components of an effective narrative, including character, conflict, resolution, and message, and how to apply them to your business.
• Develop and Outline Your Unique Business Story:
• Utilize interactive exercises and templates to brainstorm and structure your own business story, drawing on Jori's expertise and examples.
• Implement Storytelling Techniques to Enhance Your Brand.
• Gain practical insights on incorporating storytelling into your marketing materials, social media, and customer interactions, while maintaining authenticity and consistency.

To register, follow this link >> https://score.zoom.us/webinar/register/WN_JwRflCcPSvufkXF0_6bMPg

Do you have a great idea for a business and the only thing standing in your way is the money to give it some legs? Or, you already own your own business but could use some extra capital to take things to the next level? You have come to the right place! In this presentation, you will learn the ins and outs of business loan proposals. 

The following topics will be covered:

“5 C’s of Credit”: Character, Capacity, Capital, Collateral, and Conditions. In addition, 

1. How to obtain a loan for a start-up
2. How to obtain a loan for an existing business
3. How to obtain a loan to buy a business

To register, follow this link >> https://score.zoom.us/webinar/register/WN_BtDW2So5TYa4flka5yJp8Q#/registration

You will learn about:

• Legal status
• How to lay a comprehensive financial foundation
• How to build an outreach strategy
• How to identify sources of funding that you are comfortable with
• How to identify people who support your vision
• Traditional fundraisers
• And Much More!

To register, follow this link >> https://score.zoom.us/webinar/register/WN_t9mV02gJRkK9nQv8kuHebQ#/registration

This workshop is designed to guide you through the steps necessary for starting a business.

It covers the different legal business entities, licenses needed, taxes and insurance. We explain what business plans are all about and show you how to collect business information and research. You will learn about capital funding and the lender's view of the borrower. To register, follow this link >> https://score.zoom.us/webinar/register/WN_5bARV8VBTsCTbVN1Q2ZxCQ

For people who want to obtain trial by customers and growth for their business, whether it is a product, service or both. It explains various marketing strategies and contains many practical marketing tips. It will help you define your mission, analyze your situation, conduct research, identify your target market, and develop your marketing mix. To register, follow this link >> https://score.zoom.us/webinar/register/WN_fAbIDhPbTFS8c-sNtzu90A#/registration

Business success demands leadership. What is your leadership strategy? This webinar will explore a strategy that benefits you, your staff, your customers, and your suppliers. Learn from real-world examples how your business can be more successful. We will explore:

1. Stop Searching For Safe... it doesn't exist!
2. How People Are REALLY Wired... it drives what we do!
3. Focus & Communication... even more when things are tough!
4. Be Gumby……. flexible, like that green little cartoon character
5. Your Most Important Role?... More trust, More Insight, More Action!

To register, follow this link >> https://score.zoom.us/webinar/register/WN_Dq_kt-DuTdSi8kEVKfzw4Q#/registration

So now that you have heard about ChatGPT, and know a little bit about it, are you eager to unlock its full potential and monetize it for your business? Sure, ChatGPT can be used for content creation, customer support, business operations, and so much more…but how, exactly?! Well, the power is in the “prompts”. If you are ready to unleash the magic of prompt engineering and monetize ChatGPT like never before, look no further! We will dive into the world of prompt engineering, revealing the secrets to crafting the best prompts that will skyrocket your business growth and monetization potential with ChatGPT.

In this interactive, engaging, fun, and fundamental (i.e. beginner-friendly) webinar, you’ll learn how to:

1. Craft effective prompts to get the most benefit for your business 
2. Align ChatpGPT with your unique brand voice and image
3. Monetization ChatGPT to accelerate your business growth
4. Create more time, efficiency, and effectiveness in your business (and life)

Get ready to learn how to effortlessly develop the best prompts that not only captivate and engage your audience but also drive tangible monetization opportunities with ChatGPT to exponentially grow your business, fast! To register, follow this link >> https://score.zoom.us/webinar/register/WN_3OLofnnQRTK5tJXivNPG9w#/registration

This workshop will provide hands-on training for the seven steps of starting a business! Includes a comprehensive workbook with resources for all the various licenses, insurances, permits, and everything else you need to start a business in North Florida.

The class will give an overview of the seven basic requirements for business STARTUP:

• Selecting an idea
• Testing the market
• Acquiring capital
• Writing a plan
• Turning for help
• Understanding legal requirements
• And putting it all together.

Cost includes a workbook and STARTUP kit for all Northeast Florida counties. To register, follow this link >> https://events.blackthorn.io/en/6g3Q8Wa7/startup-your-business-webinar-5a1e6g4ToME/overview

If borrowing money, lenders will demand it. This workshop will show you how to estimate monthly sales and expenses using a free SCORE forecasting template.

This workshop will cover the following topics:

• How to estimate monthly sales 
• What expense categories need to be in your forecast and how to estimate them.
• How to use the free SCORE template to automate your forecast.
• The key metrics to look for in your forecast 
• How to use your forecast after you open your business.

To register, follow this link >> https://score.zoom.us/webinar/register/WN_M93_-mPTSBKYppZazmkxvg#/registration

 "Self Care for the Busy Business Owner" is designed for those who feel like there's no time for self-care amidst juggling work, family, and personal commitments. In this workshop, you’ll discover how simple, intentional self-care doesn’t need to be time-consuming or complicated to have a profound impact on your well-being. We’ll dive into finding micro-moments—quick, 5-minute practices that you can easily integrate into your day to recharge and reset. By the end of the session, you’ll walk away with a personalized self-care plan, tailored to your lifestyle, helping you feel more balanced, energized, and ready to take on whatever comes your way. To register, follow this link >> https://score.zoom.us/webinar/register/WN_KB77B5AITRClsVfCXaWOeg#/registration

It's time to demystify the world of Search Engine Optimization for small business owners. In today’s digital world, being visible online is not just an advantage; it’s a necessity. Jennifer DeRosa of Toto SEO and Toto Coaching will empower you with a practical, actionable SEO plan to elevate your online presence. This workshop is ideal for small business owners, entrepreneurs, and anyone interested in learning how to effectively perform SEO on their own. Whether you’re a complete beginner or have some knowledge of SEO, this workshop will provide valuable insights to help you understand what you need to do in order to rank higher in search engine results

Attendees will learn:

• SEO Basics: Understand what SEO is and why it's crucial for your business. We'll break down complex concepts into easy-to-understand language.
• Keyword Research: Learn how to find and target the right keywords that your customers are using.
• On-Page Optimization: Discover how to optimize your website's content and structure to improve rankings.
• Local SEO: Specifically tailored for local businesses, learn how to rank higher in local search results.
• SEO Tools and Resources: Get introduced to essential tools and resources that can help streamline your SEO efforts.
• Avoiding Common Pitfalls: Learn about common SEO mistakes and how to avoid them.

To register, follow this link >> https://score.zoom.us/webinar/register/WN_WXXCYt6NTkqKGgHLCBhSDg#/registration

In this workshop we discuss some banking basics for business including why it is important to have a separate business account from personal and we introduce a basic cash flow worksheet. We discuss how to grow your business through business credit by discussing why it is important to create business credit and how it can help with planning and expansion of a business. Finally, we discuss the importance of insurance for the business, no matter the size, and why that is important. To register, follow this link >> https://score.zoom.us/webinar/register/WN_q0qtK3SAT0ak_w9YenbNrg

Designed for anyone who has done their business research, most of their marketing plan, and understands some basic accounting and finance. It explains the purposes and value of a plan and uses a content template to help determine what goes into each section of this plan. FREE! A $35 value! To register, follow this link >> https://score.zoom.us/webinar/register/WN_9CQPQ_wSQGWy8eFoI0EJqw

In the intricate dance of sales, marketing, and business, understanding what propels a customer or investor towards a 'yes' or steers them to a 'no' is invaluable. This webinar is an in-depth exploration of these driving forces for entrepreneurs and marketers, illuminated by the patented Conversion Sequence heuristic.

This webinar will delve into the essence of customer (really, all human) decision-making, unearthing the complexities and nuances that define the pathway to conversion. Our focus will pivot around the Conversion Sequence heuristic, a methodically developed tool that encapsulates over two decades of research and experimentation in understanding customer psychology and online marketing effectiveness.

Entrepreneurs and marketers will gain insight into each of the six critical factors identified as instrumental in influencing customer decisions. More than just identifying these factors, we will explore how they interact in complex ways to either propel potential customers towards a favorable decision or hinder their pathway to conversion.

The session is designed not just to impart knowledge but to equip participants with the practical tools and strategic foresight needed to apply this understanding to their sales and marketing efforts. By integrating these insights, attendees will be better positioned to craft strategies that resonate with their target audience, enhance customer engagement, and significantly improve conversion rates.

Whether you are a seasoned marketing professional looking to refine your approach or a newcomer eager to lay a solid foundation for your marketing initiatives, this webinar promises to be a light on your path. Join us to transform your sales and marketing strategies into a robust mechanism that consistently drives customers to say 'yes.' To register, follow this link >> https://score.zoom.us/webinar/register/WN_Ww7J-LAiSaWdMhykphT3EA#/registration