(JACKSONVILLE, FL) April 16, 2025 – FOR IMMEDIATE RELEASEWHAT: Jacksonville, FL — Hola Emprende Duval, the leading event for Hispanic entrepreneurs and business leaders in Northeast Florida, is proud to announce its keynote speaker for this year’s conference: Alex Avellanet, an influential figure in the world of sports business and social entrepreneurship.
Alex Avellanet is a trailblazing soccer business strategist and the first Uruguayan woman to earn a FIFA Soccer Agent License. As the founder of Upright City, a Miami-based agency focused on player representation, commercial strategy, sponsorship development and media rights, Avellanet is revolutionizing the way business is done in the sports industry. She is also the visionary behind Upright City FC, a nonprofit dedicated to using soccer as a tool for social impact, with a special focus on improving the quality of life for elderly populations.
Hosted by the First Coast Hispanic Chamber of Commerce (FCHCC), the Hola Emprende Duval conference will take place on April 29, 2025 from 8:00 AM – 5:00 PM at Deerwood Castle in Jacksonville, Florida. The event will feature a full day of expert panels, interactive workshops and networking opportunities designed to empower and equip Hispanic entrepreneurs at every stage of their journey.
“We are honored to welcome Alex Avellanet as our keynote speaker,” said Monica Hernandez, FCHCC President. “Her career is a powerful example of how innovation, passion and purpose can drive real change in business and in the community.”
To register and learn more, click here.
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The Mission of the First Coast Hispanic Chamber of Commerce (FCHCC): to positively impact the regional economy by creating value, promoting and facilitating the success of Hispanic-owned businesses and by engaging the community at large.
Media Contact: Maria Isabel Montoya, mimontoya@miaddvantage.com
FCHCC Director of Communications
Phone: (484) 868-4227
FCHCC Strategic and Large Corporate Partners are: Florida Blue, iHeart Media, CMG Cox Media Group, Norsan Media, Jacksonville Transportation Authority (JTA), CSX, MiAddvantage, Dominion Inc., Jacksonville Electric Authority (JEA), PNC Bank, UNF Coggin College of Business and Citi.
The First Coast Hispanic Chamber of Commerce (FCHCC) was created to encourage and promote sound, ethical and successful business practices in the Hispanic community and to further the recognition of Hispanic heritage and culture through educational endeavors. The First Coast Hispanic Chamber of Commerce (FCHCC) is committed to positively impact the regional economy by creating value, promoting and facilitating the success of Hispanic-owned businesses and by engaging the community at large. The First Coast Hispanic Chamber of Commerce (FCHCC) empowers and advocates for Hispanic professionals and business owners in Northeast Florida, fostering opportunities through education, leadership, and strategic partnerships. For more information about the First Coast Hispanic Chamber of Commerce, visit https://fchcc.com.