On May 19th, Prospera USA hosted an in-person seminar, “Effective Multicultural Marketing Strategies” that was delivered by field expert, Maria Isabel Montoya who is the CEO for MiAddvantage Global Marketing & Communications and FCHCC Chair for the Cultural Committee.
Maria spoke about where different trends of how companies can enter the growing Hispanic market in Florida and the importance of knowing and understanding the different strategies of the market.
